About

Build the perfect growth
marketing machine.

Founded in 2014, Flatiron Collective combines elite marketers, product managers and data scientists from leading consumer tech startups into an award-winning growth accelerator.

Our Approach

Most agencies operate in a silo, fundamentally limiting their ability to shape the growth trajectory of your business.

Flatiron is different.

We work as an extension of your team, developing an end-to-end growth machine tailored to achieve your goal — whether that be raising a large VC round, going public, achieving profitability or being acquired.

Layer 1

Data Infrastructure

Sustained growth requires the right
measurement foundation.

We’ll help implement an integrated set of analytics and attribution systems, isolating the performance metrics that matter and operationalizing those metrics throughout every facet of the marketing decisioning process.

Layer 2

Value Decisioning

Allocate your budget on the basis of return on investment, not a flat cost per acquisition.

We develop predictive lifetime value models, allowing you to find better arbitrage in the ad auction by paying more for higher value users and less for lower value users.

Layer 3

Creative Engine

The battle for attention becomes more competitive by the day and standing out requires that advertisers regularly introduce novel creative concepts into the ad auction.

We institute a creative testing process that helps you maximize the frequency of creative breakthroughs and unlock new heights of performance.

Layer 4

Conversion Optimization

The ad click is only the beginning.

We analyze every step of the customer journey,
rapidly developing & testing hypotheses to drive
higher conversion rates.

Layer 5

Reporting & Insights

Ongoing optimization requires closing the loop between hypothesis generation and conclusion.

We deliver detailed reporting, highlighting key performance trends and the underlying drivers. Our reporting is designed to produce actionable conclusions which guide the next round of experimentation.

Services

Growth Infrastructure

We’ll help you build the foundation
required to scale efficiently

  • Attribution Modeling
  • Event Instrumentation
  • LTV Forecasting
  • CPA Calibration
  • Experimentation Framework

Media Buying

We’ll develop and execute your paid
campaigns across all major ad channels

  • Campaign Architecture
  • Bidding Strategy
  • Creative Strategy & Execution
  • Landing Page & App Store Optimization
  • Onboarding & CRM Optimization

Stats

Our numbers dont lie.
We excel at accelerating.

$500M+

Managed Ad Spend

4X

Webby Award
Winner

$1.5B+

Venture Capital
Raised

3

Exits in
2018

Partners

The Future of Facebook Ad Personalization

Facebook just quietly released the biggest change to its ad platform since the app install ad: Segment Asset Customization.

The Anatomy of Apple Search

How to build a successful Apple search strategy.

Apple’s Monetization Dilemma

Apple first declared an ambition for monetizing their customers when Steve Jobs announced iAd in 2010.

To schedule a consultation, please fill in your contact details.

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